Path to carbon neutral red meat on menu at ICMJ webinar

Path to carbon neutral red meat on menu at ICMJ webinar

The practical steps available to the red meat industry to achieve its goal of carbon neutrality by 2030 (CN30) will be laid out at the next Intercollegiate Meat Judging Association (ICMJ) webinar on September 30.

 The webinar will feature presentations from Meat & Livestock Australia’s Program Manager for Sustainability and CN30, Doug McNicholl, and James Madden, managing director of Flinders + co, Australia’s first meat company to commit to full carbon neutrality.

 Mr McNicholl said MLA’s commitment to the CN30 target was to stay ahead of both current and future consumer and community expectations regarding environmental credentials, so that Australia’s red meat producers could continue to compete in the global protein market.

 “The CN30 target sends a clear signal to government and consumers that Australia’s red meat and livestock industry is proactively addressing emissions and taking action to improve long-term productivity,” he said.

 Mr Madden will outline what meeting this commitment looks like at operating level for Flinders + co, a family-owned company which in 2018 made a commitment to pursue carbon neutrality.

 His presentation will cover the carbon offset system his company has put in place for their meat distribution business, as well as the network of producers from across Tasmania and Victoria which supply to their branded products.

 As a result of Covid-19 restrictions forcing the cancellation of its conferences and workshops, ICMJ shifted to digital delivery to ensure students and young industry professionals can continue to access meat science training and networking opportunities.

 The ICMJ Association is a not-for-profit organisation run by a 100% volunteer committee, funded by Meat & Livestock Australia, the Australian Meat Processing Corporation and industry sponsors, with a mission to ‘Inspire and develop future professionals in the global red meat industry’. Now in its 30th year of existence, the Australian ICMJ has a long and successful reputation of attracting graduates to careers in the red meat industry.

 Previous webinars have addressed new technologies for measuring eating quality in beef and lamb, genomic tools to breed for improved eating quality, and carcase yield measurement technologies and their integration in processing plants. Video recordings of these webinars are available at


Sustainability and Carbon Neutral Red Meat Production


– Why MLA has committed to CN30 and what that means for industry with MLA Program Manager for Sustainability and CN30, Doug McNicholl.

– The meat company perspective – carbon offsets systems from farm to retail with Flinders + co Managing Director James Madden.

– Questions and Answers

When: Wednesday September 30 from 12pm to 1pm (AEST).

How to connect: Download Zoom and register your attendance at